Keetsy's goal is to develop mobile applications that meet three criteria.

USEFULNESS - Applications must be useful and solve some problem (beyond boredom) that exists in the real world.

SIMPLICITY - Intuintive applications make life easier - they do as they're commanded and bring more happiness to people.

IMPROVABILITY - Once an application is launched, it shouldn't rot. Apps need to grow and develop. They need nourishment. What doesn't work should be removed and what does should be improved. This feedback loop leads to the ultimate app - ever getting better and better.

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Coming soon to Keetsy - nonlinear